And When I Say "We" I Mean...

When is it appropriate to use the term "we" when discussing a sports team, i.e. "we really need to recruit a good point guard for next year"? Some might argue that it is never appropriate, you're not playing on the damn team, so stop identifying yourself as a member. On the other hand, if you're a fan at the game, one could argue that you contribute to the morale of the team by cheering for them. Discuss.